World Square has taken decades to eventuate. The development of this location had many setbacks and the city of Sydney saw a half-finished, yet promising construction just sitting there, lifeless for many years. Ten years ago, the retail area in Sydney's central business district, was really restricted to Pitt Street Mall and the Queen Victoria Building. If anything was going to sell, it needed to be around this location.
Now, a complete and active World Square Shopping Centre, has marked an era where the city is now expanding along George Street towards Central Station, and the retail-enthused crowds are following them. There is also a new demographic being reached in the new end of town, with contemporary architecture featuring clean and minimalist designs.
The original retail area of Sydney is based around Victorian style architecture, and many of the buildings have existed there for centuries. These complexes feature elegance and high-end European style stores. As a contrast, World Square Shopping Centre and the surrounding retail district is more in line with Asian influences, which is not surprising as it spans towards China Town and the international University of Technology.
World Square Shopping Centre is aimed at a younger crowd and boasts the latest in edgy, high-end street ware. You can find both Australian and International designers, and although the clothes are often raw in appearance, don't expect a simple price tag to match. This is the part of Sydney that is keeping the city on the world fashion map. This is where young student retailers are fashion conscious, politically aware, and have a full bank balance to keep them in front of the rest.
Visit World Square Shopping Centre, eat at many of the nearby outlets or catch a movie at the George Street cinemas.
